Campaign pages and sweepstakes built for peak traffic
A campaign website has to go live by the deadline, and it has to keep running even when everyone floods in at once after the TV commercial airs. We design it in collaboration with Fanga’s creative team, so the site conveys the same message as the campaign.
How do we help with a campaign?
We’ll start with the brief, and we’ll be with you until the campaign ends—and even until the winners are announced.
Contest Page
Code or block entry and drawing, in accordance with the rules of the game. We verify the submitted data in real time.
Microsite and Landing Page
A dedicated page for a product launch, event, or recruitment drive, featuring the campaign's branding and custom metrics.
Designed for peak loads
Caching and load testing to ensure the site doesn't slow down after a media appearance.
Measurement in the Language of the Campaign
GA4 events, Meta Pixel, UTMs. At the end of the campaign, you can see which channel brought in the participants.
Cooperation Process
Web Structure Design
Finalizing the Wireframe
Front-end and back-end development and implementation
Testing
Fine-Tuning
Arms
A Split on the Internet
What We Learned from a Nationwide Sweepstakes
We developed a custom code validator for a nationwide promotion by a popular domestic soft drink brand. Customers submitted the codes found on the bottles, and the system validated them in real time in a fraction of a second.
With a site like this, the design is the easy part. The harder part is ensuring that the system handles every possible scenario in the game rules and that the submitted data remains secure.
Since we have the Fanga marketing, film, and events team behind us, the campaign website will remain part of the campaign. The creative direction and deadline remain the same, with a single point of contact.
Frequently Asked Questions
How long does it take to set up a sweepstakes website?
It depends on the game mechanics. For games that involve entering a code or a raffle, development and testing take time, so it’s a good idea to involve us early on when planning your campaign.
How do you handle player data?
We collect only the information necessary for the game, via an encrypted connection. We include the forms in the privacy policy and the rules of the game.
What will happen to the site after the campaign?
We'll either close it, redirect it to the brand's main page, or leave it as an archive page. We'll decide this together at the beginning of the campaign.
Is the campaign page hosted on its own domain?
Whichever works best for you: it can operate as its own campaign domain or as a subpage of the brand's website.